O2 where in the envious position of having the exclusive rights to retail the iconic Apple iPhone. This then came to an abrupt end when Orange secured a deal to sell the iPhone on their network and the Apple smartphone will be on the Orange shelves as soon as November we understand. Shortly after that announcement Vodafone released the news they too were to stock the iPhone, however the deal would see Vodafone coming to market in early 2010. As a consequence 2 may now have no option but to offer the option of iPhone unlocking to allow existing customers coming out of an O2 contract to switch to one of the other networks offering the Apple phone. The main driver for a switch from O2 to a competitor is greater network coverage by either Orange or Vodafone, and a possible price war that could see more attractive deal or a morecomprehensive package.
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