The iPhone might be the leader in the mobile phone market, but that won’t be enough to stop Android’s rise. The iPhone OS has been the same since its launch 2 years ago, Google’s platform is simply too compelling and too appealing to consumers not to capture significant market share.
With the launch of Motorola’s Droid smartphone, Google’s Android operating system is officially on the mobile-platform map. It has been around for a while, of course, but until now, most people shopping for smartphones had little knowledge about its existence or the value it provides. It was, for the most part, an unknown entity.(The HTC Hero was one of the popular charector the android revolutions.) But it certainly isn’t anymore. According to most calculations, Motorola sold 250,000 Droid smartphones in the phone’s first week of availability. Not only is this the most successful launch of an Android phone to date, Motorola has said it expects to sell 1 million Droid phones by the end of 2009.
That’s no small feat. Although the iPhone still reigns supreme in the marketplace, Droid has ushered in a new era in the smartphone business. No longer is the iPhone the only viable touch-screen device on the market. Thanks to the help of the Droid, Google’s mobile platform is now in front of a mainstream audience. It’s becoming a household name. And not even the iPhone, with all its popularity and might in the mobile market, can stop it, until and unless apple makes its next step to improve the iPhone to a greater extend.
1. The Basic Design
There’s something that the Droid, the MyTouch 3G and several other Android-based devices have that so many other touch-screen devices don’t: a nice design. A quick glimpse at the Droid tells you much of what you need to know about the device: It satisfies today’s mobile users’ requirement for a design aesthetic. It has a sleek finish, a physical keyboard for more accurate typing and a large, vibrant screen. It’s a beauty. And consumers know it.
2. The law of numbers
The iPhone might lead the pack, but it’s only a single device that’s available via one carrier. Android is a different entity altogether. Rather than get into the hardware game, Google has decided to offer its software to vendors, so it can be found on multiple carriers and several devices. Over time, that could help Google capture more market share as Apple continues its own, single-carrier model with the iPhone.
3. Developers aren’t happy with Apple
Apple’s application-approval process is abysmal. Several big developers have had their apps rejected, causing them to rail against Apple and its procedures. It has also contributed to some developers moving to other platforms, including Android, to make their software available to users. The only thing stopping those developers was the size of Android’s installed base. With the success of Droid and the promise of far more Android phones to come, those issues with Apple could push many more developers to Android, making Google’s platform even more compelling.
4. Google projects brand appeal
Everyone knows Apple. But few people know whether or not Samsung or LG can provide a viable mobile experience. They don’t even know if RIM can take on Apple in the cell phone space. But Google, like Apple, is a trusted household name. By attaching its brand to Android, Google has a leg up on the competition. Consumers know which company built the software they’re using. They know they can trust it. That matters.
5. The carriers want competition
Google’s growth in the mobile market hasn’t all been its own doing. Some of its success can be attributed to Verizon Wireless and T-Mobile. Those two carriers were snubbed by Apple and the iPhone. They needed a device to get behind to make it clear that there was an alternative to the iPhone on the market. They found that in Android phones. In the process, they are marketing Android-based devices to capitalize on the touch-screen craze. It’s working. And it’s helping Google soar in the mobile space.
6. Faster than iPhone – iPhone was already fast, but the reviews of Android phone already state that the phone is faster than the Apple iPhones. Speed always counts, and Android beats iPhone.
7. No Jailbreaking needed – Its an open operating system, so there will be no hacking in or jailbreaking needed for its OS. It will be easy to customize too.
Watch out for Android. It’s quickly becoming a major force in the mobile market. Will iPhone get back into the market like the old days? Write your opinion via comments.!
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