Apple’s iconic iPhone has been so successful that it seems to have mesmerized Apple’s competitors into producing meek clones of its iconic user interface instead of striking back with some innovation. At last Israel’s Else Mobile, formerly known as Emblaze Mobile, is trying something ELSE. Leila Makki reports.
It features an innovative display fan which enables you, with a flick of the thumb, to scroll up and down the catalogue of pre-integrated apps. Many of the now-standard one are there, such as GPS and live RSS feeds. However, the phone’s right panel makes it very difficult to navigate if you are left-handed.
According to Kupervas, the First Else belongs to a new category of mobile devices. “It is not a cell-phone, feature-phone, smart-phone or any phone for that matter. No longer just ‘all-in-one’ but ‘all-for-one’.”
On why the application-centric device runs on Linux Kupervas explained that the other mobile operating systems are too old and outdated. But when asked whether the company considered Android, he said that Google’s open source OS was not available when the company began working on its phone. However, Kupervas did reveal a willingness to use Android in the next ELSE model. Under Android the UI could be made to look exactly the same as the Else Intuition, he claimed.
Currently, Else Mobile is in talks with carriers in Western Europe, United States and Russia.
Content Courtesy : TelecomTV
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