iAds is the new advertising service offered by Apple to its developers. The iAd program allows developers to easily put powerful ads in their apps. It’s built into iOS4 and every ad is made by Apple.
The goal of iAds is to:
1. Make high quality, compelling ads that users won’t ignore.
2. Generate revenue for developers. It’s US only for now and it’s expected both the volume and the variety of ads will grow over time.
3. By doing this, many paid apps can be made free.
